Usually, people do not see many innovations in the world of carpets. How much can one actually do with a whole bunch of thread which exists just to be stepped on? On the other hand, Lama Concept, a well-known firm from Netherlands, has succeeded to create something completely new – LED+Cell, a carpet which serves as a fully customizable way-finding system. That perhaps does not sound that impressive, because we’re used to seeing illuminated carpeting just about everywhere these days. However the main difference here’s that these lights are ‘woven’ directly into the carpet. Also, the latest version features RGB LEDs. These LEDs can be customized to assume basically any color or pattern at a simple press of a button.